The main show at theSuper Bowlis in the stadium, but as viewers all know, there’s plenty of entertainment happening between the action, as well.

Read on for a list of PEOPLE’s favorite spots this year.

1. Jeep

Fitting for the big game that fell on theFeb. 2 holidaythis year,Bill Murrayreprised his role from the 1993 filmGroundhog Day. As his character Phil Connors relived the same day over and over again (exceptwith a brand-new Jeepat his disposal), Murray, 69, gave fans another dose of his beloved cynical weatherman, recreating memorable scenes from the comedy classic.

2. Google

“Hey, Google — pass the tissues.” Even the toughest of football fans were likely in tears afterthis touching ad, titled “Loretta.” In this 90-second spot, a widowed grandfather utilized his Google virtual assistant to help keep his late wife’s memory alive. It’s the kind of emotional storytelling viewers won’t soon forget.

3. Amazon Alexa

For this commercial,Ellen DeGeneresand wifePortia de Rossihad viewers imagining what exactly life was like in the dark daysbefore the prevalence of Amazon’s Alexa(which debuted in 2014). By time-hopping through various eras, this comical ad showed how people must have carried out tasks before they could ask their virtual assistant to do it for them.

4. Rocket Mortgage

Fans got to know therealJason Momoain thisgut-busting ad, which shows the hunky actor, 40, literally shed away his beefy persona to reveal a skinny, balding version of himself. “It’s the one place I can let my guard down,” Momoa said of his home in the commercial, slowly stripping off his muscles and flowing hair. Between the star’s willingness to poke fun at his own image plus a cameo from his wifeLisa Bonet, this ad had plenty to unpack.

5. Doritos

AWestern dance battlebetweenLil Nas XandSam Elliot? Enough said. Add in the 20-year-old artist’sGrammy-winning song “Old Town Road”and Doritos’ Cool Ranch chips have never been cooler.

6. Hyundai Sonata

7. Hulu

Surely more than a few NFL fans had momentary loss of breath during thisadvertas it opened with a message fromTom Brady, who said he had a “big announcement.” Turns out the 42-year-old quarterback just wanted to let the world know about Hulu and its streaming services — what did you think he meant? Definitely noretirementspeech anytime soon.

8. Facebook

While showcasing the wide-ranging variety of Facebook Groups available on the social networking platform, thisadhighlighted many niche hobbies, mostly pertaining to “rocks” in some way (thinkrock-climbing,rocking chair enthusiasts and modelrockets). Naturally, comedianChrisRockshowed up during aRocky Balboa throwback moment, withSylvester Stallonealso dropping in.

9. Mountain Dew

Who knew a Mountain Dew–addledreimagining ofThe Shiningcould be so perfect? As the Stanley Kubrick horror classic celebrates its 40th anniversary this year, actorsBryan CranstonandTracee Ellis Rossstepped in to portray an iconic scene from the movie, only this time, the delusional husband was only trying to deliver a cold bottle of soda to his terrified wife. Swap the movie’s blood-bath elevator sequence for gallons of the green beverage and Mountain Dew suddenly has a memorable Super Bowl ad on their hands.

10. Cheetos

Cheetosnow has popcorn— andM.C. Hammerstill says you can’t touch this. Hilariously demonstrating how one snacker got out of lending a hand to others because of his cheese-dusted finger tips, the commercial had the “U Can’t Touch This” singer, 56, perform his hit ’90s track in various scenarios.

source: people.com