From canapés to cannabis!
Martha Stewartis known for being a lifestyle expert and a culinary virtuoso and now she is adding marijuana master to her long list of titles.
However, fans of Stewart will have to wait until they can try her products as her first CBD collaboration will actually cater to animals.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart, 77, said in a statement. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
CBD does not get users — or their pets — high but has been credited with providing numerous health benefits including pain relief and also helping to manage anxiety.
While Stewart and a cannabis company may seem like a strange partnership, Canopy Growth said she was an obvious choice due to her passion for animals and wellness as well as her decades of retail experience.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Canopy Growth Chairman and co-CEO, Bruce Linton said. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
With the partnership, Stewart follows in the footsteps of her close friend and outspoken cannabis loverSnoop Dogg,who teamed up with Tweed, a Canopy Growth subsidiary, in 2016.
Peggy Sirota for VH1
“We have an appreciation for each other and thatmakes any friendship genuine,” Snoop, 47, told PEOPLE last February. “It makes it work, appreciating what someone brings to the table.”
Despite the cheeky nameof their VH1 series and havingbaked “green brownies” together, Snoop said their hangouts don’t involve smoking pot together. “I ain’t never smoked with Martha. I’ve smoked around her, but she don’t partake,” he said with a laugh.
Andrew Toth/Getty
Snoop, who first met Stewart in 2008 when he appeared on an episode of her lifestyle showMartha,felt like they were destined to meet and work together.
Snoop added: “Anytime you’re around anybody that long, you pick up on the things that made them great. She’s been great for a long time, and I’m trying to follow in her footsteps and do some of the great things she’s done alongside with her.”
In addition to cannabis, Stewart has also previously partnered with Payless for anaffordable line of footwearand Macy’s for acollection of home fragrances, as well as launched her own curated collection of wines called Martha Stewart Wine Co.
source: people.com
