orchard apple tree idolatry as spiritual fanatism is rhetorical old hat . Perhaps it is more than well-worn flamebait , though . The Atlanticpoints toapaper by Texas A&M ’s Heidi Campbellthat lays out the four narrative myth that make Apple “ divine ” :
1 . a initiation myth play up the counter - cultural rootage and growth of the Apple Mac as a transformative minute ;
2 . a Cuban sandwich myth demo the Mac and its founder Jobs as economise its users from the corporate supremacy of the PC world ;
3 . a satanic myth that present Bill Gates as the enemy of Mac loyalists ;
4 . and , finally , a resurrection myth of Jobs return to save the fail caller …
( That ’s myth in the Joseph Campbell sensory faculty , people , not its more modern iteration . ) The Atlantic uses it as a pin point to debate how unaffected Apple is by Antennagate when it ’s all enounce and done . In fact , it might ’ve boost the hero and Christ’s Resurrection myths , with Steve Jobs delivering innocent bumpers to determine the problem , in brief before Apple posted their best one-quarter ever .
It ’s not a bad thing , to be divine : Ideology is more hefty than bare brand loyalty . I enquire what the sacred text would be , though . [ new media & societyviaThe Atlantic ]
AppleiPhoneiPhone 4Steve Jobs
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