solidify its powerful monopoly on duck’s egg - related online subject , the privateness - focused lookup locomotive engine DuckDuckGo is now the proud owner of duck.com . The development issue forth after Google lastly relented in an age - honest-to-god conflict .
DuckDuckGo is a lookup engine that take out on search resultant role from hundred of source and does n’t create profiles for drug user data and shows everyone the same search results — two distributor point that are antithetical to Google ’s hunting approach . It aviate under the radio detection and ranging but that does n’t intend it is n’t popular . According to itsonline tracker , it ’s currently fielding about 25 million direct lookup queries a day . It ’s still no threat to Google , however , which run about 3.5 billion question each twenty-four hour period . So , the fact that Google has turn away to give up the land name “ duck.com ” for almost a decade has been a point in time of frustration for the little search engine .
In 2009 , Googlepurchased On2 , a ship’s company that specialized in picture bandwidth step-down . On2 was previously bed as the Duck Corporation and owned the Duck domain name , so Google acquired that in the leverage , as well . DuckDuckGo set up a year prior to that cut-rate sale and its lustfulness for the duck.com domain was n’t so much about it being implausibly pop , but rather that the arena redirect to Google . DuckDuckGo has read that the situation “ systematically confuses ” users .
NameProsfirst break the news that the poultry domain now belongs to DuckDuckGo on Monday and inflict it will redirect you to its search engine . Progress started to be made in the difference of opinion over the summertime when a Bloomberg reportercriticizedGoogle for keep back the domain and Google White House Rob Shilkinrespondedwith an olive branch . Shilkin said that he looked into the situation and the redirect had been changed to send drug user to On2.com .
DuckDuckGo ’s founder Gabriel WeinbergthankedGoogle for the gesture of goodwill , but still asked the company to consider sell him the domain name . It ’s unclear whether Google demand payment to varnish the sight . We reached out to both company to ask if it was a natural endowment . A Google spokesperson would only tell us , “ Google has agreed with DuckDuckGo , Inc. to shift ownership and right of theduck.comdomain to DuckDuckGo . ” DuckDuckGo did not immediately respond to our request for commentary , but Weinberg told NamePros , “ We ’re pleased Google has prefer to transfer ownership ofDuck.comto DuckDuckGo . HavingDuck.comwill make it easy for multitude to habituate DuckDuckGo . ”
However the position play out , it seems that all parties are get something . Google loses a unintelligent improver to its anti - competitive image , and DuckDuckGo solidify its stain . Whether it ’ll give rise a significant uptick in users rest to be seen , but never underestimate the number of mass searching for “ fuck ” and get auto - even out by the iPhone .
[ NameProsvia9to5Google ]
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