Let ’s face it : The Olympics are gravid , but they ’re just notcute . Sure , it ’s a consolidative mankind result that let top - grade athlete vie for the glory of their countries , but it could also really use some lovely sensory hair and velvety soft pelt .
Luckily , General Mills is hold their own cuddlier version of the sporting event . The Rabbit Showdown is a competition of athleticism , purpose , and fluffy tails . Rabbit owners around the world can film their pets competing in result like hopping hurdles or scurrying the 100 - centimetre dash . Your beloved bunny can record hop , scamper , and jump into a amber , silver , or bronze medal . All you involve is a camera and a rabbit with a special endowment to apply ( tiny sweatband are a plus ) . you’re able to then transmit your video recording toRabbitShowdown.comfor a opportunity to come through giving . Medal winners will get their likeness expose on commemorative cereal box along with other mysterious plunder ( we ’re guess cereal ) .
The effect is being hosted by the Trix mascot , who is now a real bunny girl . The competition is a celebration of General Mills ’s decision to move away from hokey savor and colors . Trix , Reese ’s Puffs , Cocoa Puffs , Cookie Crisp , and other cereal brands have already made the electrical switch ( Lucky Charms has beena little trickier ) . With more " real " component come more real mascot , hence the Trix Rabbit ’s new coming into court . Do n’t concern : The mascot still talk .
“ After listening to our consumers , General Mills was the first food grain Almighty to announce its commitment to remove contrived flavors and coloring from contrived source . We are proud to continue to lead the class by reaching the 90 pct completion milestone across our cereal grass portfolio , ” General Mills marketing manager Briana Falk said in a press release . “ The # RabbitShowdown is a fun way to celebrate real progress with really cunning furred friends , as we continue on in our journey to make cereal even best . ”
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