Facebook will end some ads that place user by their backwash . “ We are going to turn off , actually prohibit , the use of heathenish affinity marketing for ads that we identify as offering housing , employment and credit , ” Erin Egan , Facebook ’s Vice President of US public policy , toldUSA Today .
“ Recently , policymakers and civil rights leaders have express concern that advertizer could pervert some prospect of our chemical attraction marketing segments , ” Facebooksaidin a statement . “ Specifically , they ’ve conjure up the possibility that some advertizer might practice these segments to function ads that know apart against people , in particular in areas where sealed groups have historically faced secernment — housing , employment and the extension of mention . ”
We reached out to Facebook about why some ads are still able-bodied to target and exclude users base on their slipstream , but Facebook declined to give an on the record response .
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