“ We consider these 19 online platforms and hunting engines have become systemically relevant and have especial responsibilities to make the net safer , ” Thierry Breton , commissioner for the internal market of the European Union , told Forbes in July . The other 18 other companies that fall under the DSA guidelines include Google Play , Meta , YouTube , and X , formerly shout Twitter , among others .
Amazon argued against the EU ’s decision , tellingThe Vergeit had been “ unfairly single out , ” claiming the legal age of its revenue comes from its retail concern , contribute that more than 70 % of its 2022 profits follow from North America , stand for it does not fall under the VLOP recording label .
“ If the VLOP appellative were to be apply to Amazon and not to other large retailers across the EU , Amazon would be below the belt singled out and forced to encounter onerous administrative responsibility that do n’t gain EU consumers , ” an Amazon spokesperson toldReutersat the time of its court petition .
Image: Worawee Meepian (Shutterstock)
The ship’s company brought the case to the Luxembourg - based court of justice , Europe ’s second - highest tribunal , in July and quest the court set aside the DSA ’s requirements while it considers Amazon ’s challenge against the VLOP certificate of indebtedness . The jurist clarify during the ruling that its obligation to provide ad transparency is suspended while the company pursues legal action against being depute as a Very Large Online Platform .
“ We welcome this decision as an authoritative first step that supports our all-embracing position that Amazon does n’t fit out the description of a ‘ Very Large Online Platform ’ ( VLOP ) under the DSA , and therefore should not be designated as such , ” an Amazon representative say in an emailed statement to Gizmodo . “ We look ahead to puzzle out closely with the EC with regard to Amazon ’s other obligation under the DSA . ”
Of course , there are more mode than one to run an ad business . For representative , you could prioritise promoting your own Cartesian product over competition on your online retail platform . That ’s the sort of matter that Amazon is incriminate of in a hugeantitrust lawsuitfiled by the FTC this week .
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