In a move that is adequate parts admirable and dim ( but mostly bleak ) , BlackBerry has choose to valiantly press the imminent march of time . alternatively of trying to build the next Big Thing , the fellowship is going back to what it knows works best : 2011 . Say hello to the Bold . Again .
After continue loss this quarter , BlackBerry is plainly banking on nostalgia to win back fans . The reintroduced Bold will be hitting the market totally unchanged . Blackberry 7 , full keyboard , shitty internet browser — the whole gang ’s back .
The difference here ( at least for Blackberry ) is that the update product techniques mean it should be able to sell the telephone set at a profit , a intelligence that ’s all but vanished from the party ’s vocabulary . BlackBerry CEO John Chen seems confident , at least , read :
Our customers still love the BB OS twist , specially BB7 devices . We ’ll continue to make these gadget available and support the operating system as long as there is customer requirement .
In the caller ’s defense , it didalso saythat it will be introduce “ gamey - remnant speech sound with keyboards ” over the next 18 months . If that will be enough to keep all dozens of their drug user firm , though , remains to be realize . Judging from the past few years , it ai n’t depart to be pretty . And will plausibly look a little something likethis . [ The scepter ]
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