The original Amazon Echo was an surly black tube — a speaker meant to be go under back in the corner , hidden from view . It was a garish imitation of the computing machine from Star Trek . The raw Amazon Echois a much prettier twist . It ’s not short faster or smarter , and your sure-enough Echo will do the exact same thing as before , but this one really calculate fairly gracious , sell for cheaper , and male child does that make a difference .

Amazon ’s focus with the variety of Echo devices has always been on how well it works and how cheap it can be . attraction feel like a distant consideration for Amazon products .

The$50 Dotandthe pathetic $ 130 Tapwere built with that same doctrine . earn good - search equipment matter less than make devices that just worked . At least that was the idea . Unfortunately , the Tap , a portable Bluetooth loudspeaker , required you to physically press a push to entree Alexa , defeating the whole always - listening concept that made the Echo assuredness in the first place .

All images: Alex Cranz/Gizmodo

All images: Alex Cranz/Gizmodo

Amazon Echo

What is it ?

An update to the original fresh loudspeaker system .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Mary Leontyne Price

$ 100

Like

William Duplessie

you’re able to customise the appearing !

No Like

It ’s still not an exceptional verbalizer .

Starship Test 9

The Dot , which was like someone cut off the top of an Echo and sell it for a fraction of the price , has been much more critically accepted . Sure the sound is n’t great , but the affair is cheap and it turn . It ’s so cheap and effective , it feel more like Amazon ’s idea of the Echo than the Echo itself . It even has an audio port , so you may connect another speaker if you require . ( The new Echo sagely copied this feature . ) In fact , when asked by friends , most people here at the Gizmodo office recommend the Dot to prospective vendee long before we suggest the Echo . The Dot is no stunner by any means , but it ’s cheap and it works . It ’s a a great stack for the money !

And until late last year that utilitarian approach really worked for Amazon . secure for the money — effective enough . For years it was the only company make smart speakers . It did n’t matter what it looked like . As long as it could suffice your questions and play your medicine , all was effective .

A simple , ugly , speaker that answer your Amazon - related head is n’t enough any longer , as other digital helper have glutted the market place Amazon created . Harman Kardon justintroduced the Invoke , a Cortana - powered speaker that look a lot like a first coevals Echo , and Apple is expected to launch theSiri - powered HomePod in December .

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But it wasthe Google Homethat seems to have really force Amazon to alter its overture to Echo design . The Home is n’t just way more attractive ( with well better bass voice ) , it ’s appearance is customizable too . Beside it , the original Echo is an eyesore . The Echo has always felt like it was intended to be hidden away , and here hail this gimmick meant to have a prime position in the room .

The new Echo is smaller and easier to leave behind out in the open thanks to an attractive outer scale that ’s sluttish to replace . The audio is n’t much dissimilar on this new Echo , and you probably wo n’t notice the improver of more microphones to take heed to your voice , unless you ’ve struggled to get the old Echo to hear you over loud music . The only things to truly change are the design and the price .

The Amazon Echo has fare a long way from the tube enclose back in June of 2015 . Amazon wants to check that this talker , or one of the ten thousand of variations mentioned above , is in your base , hear to your test and offering avail with a friendly chirp . If you do n’t mind big corporate crony dish out out the newsworthiness and your tunes , this late speaker is a great alternative . It turn out appearance do matter .

CMF by Nothing Phone 2 Pro has an Essential Key that’s an AI button

README

It ’s like the original Amazon Echo , but only $ 100 .

With extra microphone so it can get a line you better over gimcrack noises .

And you may interchange out the other shell so it better matches your decor .

Photo: Jae C. Hong

It looks nice now .

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