BuzzFeed is already jump the gun try out to answer its upcoming quiz : Will AI Take Your Job Next ?
TheWall Street Journaloriginally reported Thursday base on an inner memo that BuzzFeed , the site known for unleashing the idea of “ listicles ” into common on-line idiom , is now planning to use AI to render its notorious digital quizzes .
BuzzFeedprovided Gizmodo with a memocompany CEO Jonah Peretti recently sent to employee . The CEO wrote that he wants an AI system to take a major role in both the ship’s company ’s editorial and business departments , but that it was already planning to habituate an AI simulation for its BuzzFeed quizzes . Peretti said the AI could write head ground on a quiz topic and then create a unique write - up for every user .
BuzzFeed went public in December 2021, though like many tech and media companies it conducted layoffs just a year later. CEO Jonah Peretti, center, has talked about the need to cut costs and shift toward ‘longer term trends’ like AI.Photo: Bennett Raglin (Getty Images)
The AI BuzzFeed was designed using the public API from OpenAI , the Lord of ChatGPT .
One example of a quiz Peretti used in his memoranda was titled “ This Quiz Will Write a RomCom About You In Less Than 30 second base . ” The image included AI - generated question such as “ pick a trope for your romcom ” or “ tell us an endearing defect you have . ”
“ We see the breakthroughs in AI spread up a new era of creativeness that will allow humans to harness creativeness in unexampled ways with sempiternal opportunities and applications for good , ” Peretti write in his memo . “ AI can profit both content Jehovah and interview , inspiring new ideas and inviting interview member to co - create individualize content . ”
This is an example Buzzfeed CEO Jonah Peretti used to describe the site’s new AI-based quiz generator.Image: BuzzFeed
A spokesperson for BuzzFeed recount us that their AI - generated content will go live in early February , though they did n’t say how much of this AI - generated content will replace existing human - made quizzes . A fellowship interpreter told WSJ that BuzzFeed will still focus on human - generated content for its news media side of matter .
But the move to AI has an economic inducement behind it too . Peretti also mentioned having to scrounge and scrape for “ every cent of revenue ” and be given his company “ like a thin , scrappy startup . ” BuzzFeed went public in 2021 through a special purpose acquisition ship’s company after acquiring HuffPost and amusement outlet Complex . Like many media companies , BuzzFeedlaid off 12 % of its workforcelate last class amid talk of a exacerbate economic mentality .
In addition , the chief executive officer was also bullish on using third - party creators or influencers to build brands on BuzzFeed and its other properties . This seems airless to the relationship substance creators have on social media sites like YouTube or TikTok , though Peretti did not portion out any item of how this human relationship would work . This move to AI comes just a few years after BuzzFeed made a magnanimous deal aboutpaying for sports fan - created quizzes and lists .
In this supposed ecosystem , human would produce the framework for the quiz and perhaps edit some of the AI ’s reaction , but the computing gadget organization would cover everything else , consort to the Wall Street Journal .
The news comes on the heels ofanother Journal reportciting anon. sources that Meta is paying Buzzfeed close to $ 10 million to create capacity on Facebook and Instagram . The company is also reportedly being tasked with breeding depicted object creators to make more viral content .
Other site are already experimenting with AI - generated content . CNET has been under fervor this calendar month forquietly write explainer articleswritten by AI for calendar month . CNET and its parent company Red Ventures haveput their AI - compose articles on holdafter investigations detailed how even after they were purportedly edit by material - life humankind , some of the clause containedmajor actual errors . Even after the blowback , CNETis still planningto put out more AI - generated journalistic subject .
As much as Peretti is extolling how AI will “ allow humans to harness creative thinking , ” there ’s anhonest fright that AI could be come for the jobsof creatives , from artist to writer . Low - paid free-lance quiz writers may be first on the chop block , but cost - cutting ship’s company could easily see opportunities to replace humans write longsighted content .
Update 1/27/23 at 10:30 a.m. ET : this story was update to clear up the AI was design using OpenAI ’s API .
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